Case-Driven Launch Systems

Turn your expertise
into a high-ticket
online program

Convert your audience into high-ticket clients with a system that actually sells. Structure your offers, funnel, and sales flow to start generating real revenue.

$170K+
single project
$0
ad spend
12+
niches
Artem. Video editing course — $18K+
Mari. Makeup program — $20K
Case Studies

Real results
across different niches

Wildberries · e-commerce
$65K+
from a Wildberries course
~$22K per launch · @margy_tonova
Psychology
$78K
in 1 week
@markov_nlp
Photography
$60K
photography education
@karpjr
Photography
$62K
photography niche
@sharpan.ph
Scope of work

Focus on
teaching.
Everything else
is handled.

From offer to sales — every part of the launch is structured, built, and executed.

6
areas covered
100%
done for you
🔍
Research
Audience, competitors, positioning
01
🧠
Product
Format, modules, transformation
02
🧩
Funnel
Structure, logic, flow
03
📣
Marketing
Ads, content, lead generation
04
💰
Sales
Scripts, calls, conversion
05
⚙️
Infrastructure
Landing pages, tech setup
06
TOP! 😍
$170,000 from a Photography Program - Built from 0
From 0 launches and ~100 views to a scalable high-ticket system in New York

• $4,500 core offer + $7,000 upsells
• Profitable from the first workshop (break-even before launch)
$170,000+ revenue Read more
$20,000 Launch for a Makeup Artist. No Audience, No Funnel
Turned high-end experience into a structured, sellable product

• $20,000 in first launch
• Built from scratch in 3 months
• Working sales system (free → paid → calls)
Read full case
🎬 $15,000+ from One Reel. Monetizing Audience
Turned audience engagement into paying clients through a simple conversion system

Before / AfterBefore:
• Views and comments, but no monetization. Audience = attention only
• No product, no funnel

After:
• $15,000+ from first launch
• 8 clients (up to $2,000 each)
• Sold out without ads
Learn more
Your Main Result

You will launch your own online course, attract loyal students and earn from teaching

You'll also delegate most tasks to my team and be able to keep doing what you do best — your own work.

Live payments
S
Sarah M.
Photography Course · Mon
+$2,000
J
James K.
Mentorship Program · Tue
+$4,500
A
Anna R.
Online Course · Wed
+$1,500
M
Michael T.
Photography Course · Thu
+$2,000
L
Laura B.
Mentorship Program · Fri
+$4,500
D
David C.
Online Course · Sat
+$1,500
This month +$0
The Process

How it actually works

01

Diagnose the problem

Find what's actually blocking sales.

02

Build the program

Turn expertise into a sellable online product.

03

Create the system

Structure the path from attention to purchase.

04

Package the offer

Make it clear, desirable, and easy to sell.

05

Launch fast

Get real sales before overbuilding.

06

Scale what works

Optimize and turn it into a repeatable system.

For Natalie: mentorship program
$170K+ from 3 launches
Who this is for

Built for experts
ready to sell at
a higher level

If your expertise is real, but your online education business still feels unstructured — this is where the system gets built.

01
You have expertise but no structured online program
→
02
You've tried selling, but results are inconsistent
→
03
You have audience, but it doesn't convert into revenue
→
04
You want to build a scalable education product
→
05
You're ready to sell high-ticket, not just low-cost courses
→
Experience

Niches we've
worked in

Business Mentorship
English Language Courses
Photography Education
Nutrition & Health
Psychology
Wildberries Marketplace
Content Marketing
Neuroscience
Personal Brand
TikTok for Experts
@margy_tonova48K
@karpjr92K
@markov_nlp210K
@sharpan.ph67K
@koganphoto38K
@alisa.kotlyar25K
@artemlihv31.8K
@katushazaytseva40K
@kiltau.olga115K
Total generated
$450K+
across launches, funnels, and consulting projects
Single project
$170K
Photography education · US market
Recurring funnel
$8K/mo
stable monthly
Mari Shten & N. Kogan Reviews
35%
Revenue model

We make money
when you do

We take ~35% of net profit from the sales the system generates. No results — no cut. Simple as that.

Upfront fee + ~35% net profit
You earn → we earn
Our incentives are fully aligned
More you scale → more we both win
We're motivated to grow your revenue, not just launch
About me
Dan Zotov
6 years in launches

I'm Dan —
I build launch systems
for experts

Six years ago I started in e-commerce, building sales systems from scratch. Today I do the same thing — but for experts and knowledge creators.

I help strong experts turn their knowledge into structured, sellable products — and connect those products to the audience that's already there. The goal is always the same: real revenue from real value.

The Team

People who make
the system work

You work with me — and get the whole team behind the launch.

C
Project Manager
Casey

Tracks tasks, deadlines, and coordinates the full team.

CoordinationDeadlines
L
Designer
Liza

Presentations, layouts, landing pages and all visual materials.

DesignPresentations
N
Lead Manager
Nursultan

Handles incoming applications and qualifies leads at first touchpoint.

InboundQualification
A
High-ticket
Sales Manager
Alina

Closes high-ticket deals from first call to payment.

$4,500+Closing
M
Targeting Specialist
Marina

Sets up and manages paid Instagram traffic into the funnel.

Instagram AdsTraffic
V
DM Sales Manager
Vika

Manages DM conversations and closes sales in direct messages.

DirectConversations

Ready to build
a system that actually sells?

Book a free call — we'll look at your situation and figure out if there's a fit.

Book a call
FAQ

Answers to
common questions

Why work with me?
I actually do this — not just talk about it.

I've built and run teams, launched real products, and know how this works end-to-end. I keep things simple, focus on what makes money, and only take on projects I'm fully in.
What are the costs?
Depends on your situation and the model we use.

Usually: upfront fee + ~35–45% of net profit.

We figure out what makes sense for your case. I don't overcomplicate things or inflate costs.
Do you have experience in my niche?
I've worked across 12+ niches.

Even if yours is new to me, the system stays the same — and that's what drives results.
What kind of products should I launch?
Anything with a clear, real result.

Making money · getting clients · learning a skill that pays.

That's what sells right now.
Do you work long-term?
Yeah.

One-off launches are limiting. The real goal is to build something that keeps working and growing.
How long does it take?
Depends on the setup.

Fast launch → ~2 weeks  ·  Standard → ~1 month
How involved do I need to be?
Not much at the start — just a few calls.

After that: some feedback + content from you (the part only you can do).

Everything else runs through the system.
Made on
Tilda