$170,000 from a Photography
Program in New York —
Built from Scratch
Client: Natalie Kogan — commercial photographer, published in Vogue, Elle, working with global brands. Before this — zero experience launching educational products.
The Starting Point
Classic mistake: building a product before building a sales system.
The Challenge
Create a system from scratch that:
The Strategy
Key Insight
What We Did
Unit Economics
The $350 workshop wasn't just a lead magnet.
